Behind The Badge

FEDEX 

FedEx advertise their speed and delivery accuracy more than you might think, and actully promote these factors in their logotype by hiding an arrow between the ‘E’ and the ‘X’

COCA COLA

Look closely at the “o”. Do you notice anything? No? Don’t worry because most people wouldn’t notice it. It’s actually the Denmark flag. This wasn’t always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag. which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark’s biggest airport, where they welcome people with flags. Still can’t see the flag? Here you go:

BASKIN ROBBINS 

The Baskin Robbins ice cream chain offer a variety of 31 different flavours, and the number 31 has been incorporated within the ‘B’ and ‘R’ initials in pink.

TOYOTA 

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. But everyone knows that by now. What some people don’t notice is below, which is simply genius

AMAZON 

The yellow underlining arrow in the Amazon logotype points from the ‘A’ to the ‘Z’, which illustrates the sheer variety of products that the online store sell. It’s also been shaped as a smile, which represents customer satisfaction.